Voitimme Kultahuipun | Espoonteatteri

& on vuoden 2023 muotoilun Kultahuippu

Grafian Vuoden Huiput on Suomen merkittävin luovan suunnittelun kilpailu, joka on perustettu vuonna 1980. Vuosittain järjestettävä tapahtuma tähtää suunnittelun tason nostamiseen, luovuuden ja omaperäisyyden voimistamiseen ja suunnittelijoiden ammattitaidon kehittämiseen. Kilpailussa on 14 sarjaa luovan suunnittelun eri osa-alueilta.

Palkintogaala järjestettiin eilen 44. kerran Tanssin talolla Helsingissä.

& Espoon Teatteri tunnus voitti Kultahuippu 2023 -palkinnon Muotoilu-sarjassa. Lisäksi saimme hopeaa Identiteetti-sarjassa. Tunnuksen digitaalisen muotoilun toteutti Great Apes.

"Espoon Teatterin uuden ilmeen ytimessä on räätälöidyllä suunnittelutyökalulla versioitava tunnus. Suunnittelutyökalu mahdollistaa äärettömän määrän versioita tunnuksesta erilaisine vivahteineen ja tunnelmineen – tunnus on performanssi jo itsessään."

Lue lisää

&:n brändiuudistus toteuttiin elokuussa 2023

Strategi: Anna Moilanen (Open flower)
Luova suunnittelu: Mikael Kivelä (TBWA)
Työryhmä: Erik Söderblom, Karoliina Kiviluoto & teatterin henkilökunta
Käytännön toteutus: Teemu Junkkaala (GSTJ)
Verkkosivujen ilme & digitaalinen muotoilu: Great Apes

Klikkaa kuvia ja videoita nähdäksesi ne isompina

Grafia-gaalassa: kuusi henkilöä juhlavaatteissa, keskimmäinen pitelee palkintoa, muilla kädet ilmassa.

Neljä henkilöä lavalla juhlaaatteissa, yksi puhuu mikrofoniin, yksi pitelee palkintoa, muut hymyilevät taustalla.

Tuoleja ja ihmisiä, joiden keskellä &FEST -esite.

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